Umag, Croatia: Travel Guide & Things to Do

Umag is probably one of the most popular holiday destinations in Croatia. It is located in the north of Istria and delights travelers with its charming old town, the numerous interesting attractions and the beautiful surroundings with many fantastic places to visit. In addition, along the coast you will find many beautiful beaches and bathing spots where you can really let your soul dangle. In the hinterland, however, small romantic mountain villages, picturesque vineyards and green olive groves characterize the landscape. Finally, the fabulous range of activities makes a visit to Umag a unique experience.

In this travel guide we give you all the important tips and information about Umag in Croatia. We will show you the best things to do, the most beautiful beaches, amazing excursions and where you can find the best places to stay.

Good to know!

The beautiful beaches in Umag are wonderful for a beach vacation. Even National Geographic magazine chose Umag as one of the 10 best summer destinations in the world!

Umag was awarded with the title of European City of Sports in 2018. Cycling, mountain biking, tennis and golf are just a few of the activities you can do here on a vacation.

If you are still looking for particularly nice accommodation in Umag, we can recommend the popular Hotel Sol Sipar.

Camping lovers also enjoy Umag! Especially great is the Camping Park Umag, which scores with pool landscape, beautiful beaches, cool mobile homes and glamping tents.

General information about Umag

Umag is located in the north of Istria, not far from the Slovenian border, and is therefore also known as the “gateway to Croatia”. Once a summer residence of the Roman nobility, the coastal town is still a popular place for a vacation on the Croatian Adriatic. Due to its ideal location and, of course, thanks to its uniquely beautiful flair, Umag has become one of the most famous travel destinations in the country over the years.

About 13,000 inhabitants live in the town of Umag and in the neighboring municipalities. The entire vacation region consists not only of the picturesque old town, but also of the small vacation villages, like Zambratija and Savudrija, which are located nearby around the center. On a coastline of 45 kilometers, a true vacation paradise awaits you, including fantastic beaches, great accommodations and numerous opportunities for excursions into the scenically enchanting hinterland of Istria.


The Best Things to Do in Umag

A variety of amazing things to do await you on a vacation in Umag. Among the absolute best attractions are the romantic old town with churches and stone alleys, the picturesque waterfront and of course the many stunning beaches. But also the surrounding area is really worth seeing and has many exciting excursions to offer.

The Old Town in Umag

Uniquely beautiful and one of the best things to do is a visit to the picturesque old town in Umag. The history of the town center goes back to ancient times and was later discovered by Roman noblemen. Even today, remains of the town walls and towers can be admired during a stroll through the enchanting historical old town, which was also greatly impacted by the Venetian style.

Beautiful and definitely worth a visit is the picturesque seaside promenade with the Croatian stone houses, where fantastic restaurants and cozy cafés with a wonderful view of the sea are lined up. Here you will also find the small city beach Dante, where you can cool down a little.

The main square, Trg Slobode, is certainly one of the most beautiful places in the city center. Here you will find some cozy cafés and very good restaurants where you can enjoy local dishes in a fabulous atmosphere. But the most important attraction there is the Church of the Assumption of the Virgin Mary, whose freestanding church tower St. Pellegrinus offers a view over the entire old town of Umag.

The small romantic stone alleys are so enchanting, forming a labyrinth in the old town with small restaurants and wine bars. The alleys then also lead to the town’s museum “Gradski Muzej”, where various archaeological exhibits from the Roman period are displayed.

Lighthouse Savudrija

One of the most beautiful places to visit in Umag is the Savudrija lighthouse, which is situated about 9 kilometers from the town center. This building was built almost 200 years ago by the architect Pietro Nobile from local white stones from the coast. The lighthouse, which is almost 36 meters high, is beautifully situated on a cape whose wild and romantic rocky beach is perfect for a few relaxing hours of swimming by the sea.

Sunsets on the beach Savudrija

Only 300 meters south of the famous lighthouse is the beach of the same name Savudrija, another attraction of Umag. Typical here are the boats hanging on wooden pillars, which have become a landmark of the region. A real insider tip is a visit in the evening during sunset, when a splendid play of colors forms in the sky.

The Sunken City Sipar

The Sunken City Sipar, one of the most beautifully situated archaeological sites in Istria, is only about 4 kilometers from Umag. It lies on a narrow headland near the Polynesia beach and can be reached by a walk at low tide. Based on the archaeological remains, it can be said that the area in and around Sipar had already been inhabited in the early Iron Age. Later, the Romans established a settlement here, the remains of which can be admired today in the Umag Museum.


Best Beaches in Umag

In Umag you will find some beautiful bathing places. Most of them are pebble or well-kept concrete beaches, but there are also beautiful hidden bays and sandy beaches that invite to have a swim. Here are the most popular beaches in Umag, which are ideal for a holiday.

Beach Punta

One of the most popular places to spend your summer holidays in Umag is the Punta district with the beach of the same name. This is a beautifully arranged sandy beach partly with concrete areas and small pebble coves. Thanks to its central location, a short walk along the coastal promenade will take you to the historic old town and the port in just 1.5 kilometers.

Tip: Directly behind Plaza Punta are some fantastic accommodations, such as the popular Hotel Sol Sipar.

Beach Laguna Stella Maris

The beautiful Laguna Stella Maris is another popular beach in Umag. This beautifully designed lagoon is located in the Resort Stella Maris, a holiday village with apartments, restaurants and many sports facilities. The ATP stadium “Goran Ivanisevic”, where the ATP tennis tournament takes place in July, is also in the immediate vicinity.

Beach Canova Park (Camping Park Umag)

The beach Canova Park in Camping Park Umag is very popular among campers. In this huge 4-star campsite you will find everything a camper’s heart desires: pool facilities, restaurants, mobile homes, glamping and numerous beautiful beach sections, which score with crystal clear water and top water quality.

Sandy beach Zambratija

The beach Zambratija is a real insider tip for those who are looking for a natural sandy beach in Umag! Especially families with children appreciate this place. The sea here is crystal clear and very shallow, so you can wade through the water. The best way to spend your holiday here is in one of the privately run holiday apartments.

Tip: The lovely apartments of Sunny House are not far from the beach and inspire on top with great facilities.

Beach Polynesia

Beautiful and another beach highlight is the picturesque Beach Polynesia just north of Umag. Here a real dream beach with almost kitschy turquoise sea colors awaits you. Next to it, on a headland, is the sunken city of Sipar, a Roman excavation site with an exceptionally beautiful scenery.

Best excursions around Umag

Thanks to its good location, you can discover some of the best attractions of Istria in the surroundings of Umag. Here are the most beautiful trips you can make during your holiday:

There are many charming mountain villages around Umag. Motovun, Groznjan, Buje and Hum, the smallest town in the world, are just some of the highlights in the hinterland.

Especially popular with families are the Aquapark Funtana and the Dinopark Funtana, which are both only about 40 minutes away from Umag.

Also the picturesque coastal towns Novigrad and Porec are not far from Umag and are really worth a trip.

Another great excursion destination is the famous Baredine Cave, but also the smaller Mramornica Cave is really worth visiting


Where to stay in Umag

In Umag there is a very good offer of hotels, resorts and private run apartments. Many of these accommodations are in top locations directly by the sea, which is especially appreciated by sun-seeking beach holidaymakers. We have compiled our accommodation recommendations here… It’s worth a look!

  • Hotel by the Sea: The Hotel Sol Sipar for Plava Laguna ranks among the best hotels in Umag. Here you can enjoy a top location directly by the sea, delicious breakfast and lovely rooms.
  • B&B: The B&B Carmela is a beautiful pension with clean and nice rooms. They also offer a varied breakfast.
  • Apartment: The tasteful Apartments and Rooms PUNTA are situated in a quiet area. The harbor, the old town and some lovely beaches are within walking distance.
  • Holiday Home: Really great is the Holiday Home Old Barn, a very well-equipped typically Istrian stone house with 3 bedrooms and pool.

Find the best accommodation in Umag:

More about Istria in Croatia:

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