Villajoyosa: Colorful Coastal Town in Spain

Villajoyosa, the colorful coastal town in Spain, is located in the province of Alicante and enchants with a uniquely beautiful old town and the many wonderful beaches. This place is particularly famous for the colorful houses that give the city a very special ambience. Due to the perfect location in the heart of the Costa Blanca, this coastal town is a popular spot for excursions. But also a holiday to Villajoyosa is a good choice, especially for those who prefer something a little quieter. In addition, the beaches are absolutely marvelous, and even during the high season it is much less busy here than in the tourist hotspots of the Costa Blanca.

In this travel guide we show you what to expect on a holiday to Villajoyosa and share some amazing pictures with you. Additionally, you will get lots of tips & information that will help you plan your trip.

General information about Villajoyosa

Villajoyosa is a small town with around 30,000 inhabitants and is located between the famous holiday resort of Benidorm (14 kilometers) and the provincial capital Alicante (35 kilometers). The locals, who are said to be particularly happy people, fondly call their town “La Vila”. The town is especially famous for 3 things: for its brightly colored houses, for its wonderful beaches and for delicious chocolate – made by the Spanish chocolate manufacturer Valor.

The most important attraction of Villajoyosa is the colorful house facades of the old town and the picturesque coastal front. According to a legend, the bright colors once helped fishermen to find their way back home in the evening.


Old Town of Villajoyosa

The colorful old town of Villajoyosa, which was formerly a traditional fishing village, had retained much of its original character. The centerpiece of the town, the colorful houses on the coastal front, adorns the postcards of Villajoyosa. Also the promenade with the many palm trees and the cozy restaurants and cafés serving amazing Spanish food, from which you can enjoy a very unusual backdrop, is breathtakingly beautiful.

Some lovely accommodations have also settled here directly on the beach promenade, such as the La Vila Joiosa Playa apartment, from which you will enjoy an excellent sea-view.

From the picturesque Paseo de Sant Pere square, small alleys lead into the old town of Villajoyosa. Here you will discover many colorful town houses and some really pretty corners and squares. Also worth seeing are the historic city walls, of which a part is still well-preserved.

Other lovely attractions are the small chocolate museums in the city, where you can try the sweet delicacies. Popular are the Valor Chocolate Museum and the Chocolates Clavileño.


Villajoyosa Beaches

The beaches in Villajoyosa are breathtakingly beautiful and a must-visit in that holiday region. Some of these bays are even the best on the Costa Blanca! During your holiday you have the choice between beautiful sandy beaches with huge palm trees, picturesque bays with high rocks and lonely nudist beaches. Here is an overview of the most popular beaches in Villajoyosa:

  • Playa El Asparalló
  • Playa del Bol Nou
  • Playa El Paraiso
  • Platja la Villajoyosa
  • Playa Varadero
  • Playa del Torres
  • Racó del Conill

Platja la Villajoyosa

The main beach of the pretty town is the Playa la Villajoyosa. This beautiful bright sandy beach, with the azure sea and the brightly colored town houses, offers a unique backdrop. And so it’s not without reason that, for many visitors, this dream beach is the most beautiful in the region.

Playa del Bol Nou Beach

Another beach highlight of Villajoyosa is the wild and romantic bay of Playa del Bol Nou. This dream beach captivates with high cliffs, bright soft sand and beautiful turquoise blue sea colors.

Playa El Paraiso Beach

An absolute dream beach is Playa El Pariaso. This long bay delights with Caribbean blue sea colors and many magnificent palm trees. Due to its length, even in high season it offers enough space and is thus never overcrowded.


Where to stay in Villajoyosa

Villajoyosa has some really lovely accommodations. Especially travelers appreciate the family-run hotels and apartments in this pretty holiday resort. Most of the accommodations are located in the old town or on the beautiful beaches. Here are our tips for the best places to stay in Villajoyosa:

  • B&B: The Rosal B&B by Zercabeds is idyllically situated in the old town. Everything here is furnished tastefully with lots of love. Breakfast is also phenomenal.
  • Apartment: The Sailor House is in a prime location near the beach. The view of the harbor and the beach are breathtaking and the terrace is wonderful.
  • Hotel: The Hotel Servigroup Montíboli is a stylish hotel and is picturesquely situated on a cliff with direct access to the Playa l ’Esparrelló beach. A dream hotel for a very special stay in Villayoyosa.

Find the best Accommodation in Villajoyosa:

More about Alicante Province:

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