Viareggio, Italy: Travel Info & Beaches

Viareggio in Italy is one of the most popular seaside resorts in the northwest of Tuscany. Here you can find everything that makes the sun-hungry vacationer’s heart beat faster. Beautiful, endlessly long sandy beaches, blue sea and the popular Italian beach resorts with their countless colorful umbrellas conjure up a unique ambience here. The palm-lined promenade is also charming and with its countless boutiques, ice cream parlors and restaurants it forms the tourist center of Viareggio. In addition, interesting attractions and excursions in the surroundings make this place a popular vacation destination in Italy.

In this travel guide we give you all important information for a perfect visit to Viareggio in Italy. We also show you the most beautiful beaches, the best things to do and where the best places to stay in Viareggio can be found.

Good to know!

From Viareggio you can go on some amazing day trips. The Leaning Tower of Pisa, the medieval city of Lucca and the snow-white Carrara Mountains are just a few of the most important attractions near the seaside resort.

Every Thursday there is a big market in Viareggio. It takes place on Piazza della Pace from 8:00 a.m. to 1:00 p.m.

Along the coast of Viareggio there are some elegant hotels in art Nouveau style. Among them are the luxurious Hotel Plaza e de Russie and the charming Hotel President.

General information about Viareggio

The history of Viareggio as a seaside resort goes back to the beginning of the 19th century. In that time, this destination was popular with wealthy people and artists, and much charm has remained from this glamorous period. A stroll along the promenade will take you to beautiful colorful buildings and villas in Art Nouveau style, which are still well-preserved and give Viareggio a unique flair. However, the coastal town is famous for its beach, which is considered one of the longest sandy beaches in Italy! The charming bagnos, the so-called beach resorts, line the coast and conjure up a very special ambience with their many colorful umbrellas.

Today, Viareggio is a coastal town with about 62,000 inhabitants and one of the most popular places for a beach vacation in Tuscany. Not only in summer this place is amazing, what many people don’t know is that besides Venice, Viareggio hosts one of the biggest carnivals in Italy in winter.


Best Things to do in Viareggio

During a visit to Viareggio, in addition to miles of beaches, you can expect to see some interesting attractions. The highlight is the picturesque seafront promenade, where it’s all about seeing and being seen! Also a visit to the big marina and the long pier are worthwhile. Here are the most beautiful things to do in Viareggio:

The promenade of Viareggio

The absolute highlight and at the same time the most important attraction is the miles-long promenade of Viareggio, also known as “La Passeggiata di Viareggio”. Especially in summer, this promenade is well frequented. But also on weekends in autumn, winter and spring there is always something going on here. Locals, but also many tourists come here just to shop in the numerous stores and boutiques. Besides the noble Italian fashion brands, you can also find international stores and budget souvenir stores.

In between, there are always really hip bars and very exclusive restaurants. In addition, many ice cream parlors and cafés beautify this city. Behind them, there’s Bagno after Bagno, the popular Italian beach resorts, which allow access to the big sandy beach and the blue sea.

The Pier of Viareggio

The big pier in Viareggio is also worth visiting. It is located at the southern end, in front of the big marina. The long pier reaches over 500 meters into the sea and offers a magnificent view of the coast and the port. At the beginning of the pier there are some cozy cafés and small boats selling delicious street food. Further out you can admire the Monumento L`Attesa, a popular photo spot in Viareggio.

A visit in the early morning is recommended, because the fishermen bring in their catch and sell freshly caught fish directly from the boat. Also in the evening during sunset the atmosphere here is uniquely beautiful.

The Beaches of Viareggio

The Viareggio coast has the longest sandy beaches in Italy! On a length of almost 10 kilometers you can enjoy a velvety soft, light-colored sandy beach as far as the eye can see. Up to 200 meters wide, it offers plenty of space to relax, build sandcastles and to swim, perfect also for children who love to play in the shallow sea. Popular with locals and tourists alike, the extensive beaches of Viareggio, among others, are considered the most beautiful of Tuscany.

Those who want to go swimming in Viareggio have to pay a fee for most of the private beaches, the so called Bagno. Depending on the beach, this fee includes umbrellas, sunbeds and sometimes even showers, changing rooms, toilets and swimming pool.

Free beaches can be found in Viareggio in the south of the coast at the end of Viale Europa. Here you can spread out your towel for free and enjoy miles of sandy beaches, which are even part of a natural park. Other beautiful beaches in the vicinity of Viareggio are Lido di Camaiore, Marina di Pietrasanta, Forte dei Marmi and Marina di Massa.

Things to do near Viareggio

If you are looking for a change from the beach and the sea, a vacation in Viareggio offers you the possibility to explore some of the most beautiful attractions of Tuscany on a day trip. Here are the best destinations in the area:

Among the highlights is the old town of Lucca, about 26 kilometers away with its impressive city wall and the city of Pisa, only 22 kilometers away, with its world-famous Leaning Tower.

Beautiful and worth seeing is also the mountain range of Carrara, which is famous for its white marble. Other natural attractions nearby are Migliarino San Rossore Natural Park and Massaciuccoli Lake.


Best Places to Stay in Viareggio

Viareggio offers beach holidaymakers a wide range of fabulous accommodations. From 5-star hotels to well-kept guesthouses, you can find everything here. Here are our recommendations for the most beautiful accommodations in Viareggio…It’s worth a look!

  • Apartment on the Beach: The Attico Sulla Spiaggia is a penthouse apartment and delights its guests with its best location directly on the beach and the large terrace with breathtaking sea view.
  • Vacation Home: The Casa vacanze da Antonio is a large, comfortable and bright house with a great outdoor terrace. Also the beach is not far away!
  • 4-Star Hotel: The Palace Hotel has very tasteful rooms and a lot of charm. Especially great here is the delicious breakfast and the rooftop bar with a wonderful view.
  • 5-Star Hotel: The Grand Hotel Principe Di Piemonte is one of the best hotels in Viareggio. Unique here is the roof terrace pool with bar and the restaurant with two Michelin stars.

Find the best Accommodation in Viareggio:

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